Sunday, September 12, 2010

Thought on the Video Music Awards

This years MTV Video Music Awards was probably the most predictable boring VMAs in recent years. Predictably Lady Gaga (who took home 8 awards including Video of The Year) and Eminem (who bailed after he opened the show with Rihanna) walked home with the most awards , Justin Bieber took home best new artist and most of the performances were way too short or seemed small on the huge stage which while very cool was just WAY too big. Also Chelsea Handler seemed very off in her delivery the entire night and most of her "jokes" were more like awful attempts of making people laugh at a roast. This years awards were devoid of the surprise and unpredictability of previous years. I will say highlights were Florence and The Machine making her VMA performance debut and taking home best Art Direction in a Video and Lindsey Lohan making a funny appearance in the opening video as well as a cool performance from Linkin Park at a Observatory. I hope they head back to New York next year as it always seems like the best years are the ones in New York. Below is a complete list of this years winners.

Video of The Year: Lady Gaga - Bad Romance
Best Male Video: Eminem - Not Afraid
Best Female Video: Lady Gaga - Bad Romance
Best New Artist: Justin Bieber (featuring Ludacris) - Baby
Best Pop Video: Lady Gaga - Bad Romance
Best Rock Video: 30 Seconds To Mars - Kings and Queens
Best Hip Hop Video: Eminem - Not Afraid
Best Dance Video: Lady Gaga - Bad Romance
Best Collaboration: Lady Gaga (featuring Beyonce) - Telephone
Breakthrough Video: The Black Keys - Tighten Up
Best Direction in a Video: Lady Gaga - Bad Romance (Director: Francis Lawrence)
Best Choreography in a Video : Lady Gaga - Bad Romance (Choreographer: Laurie Ann Gibson)
Best Special Effects in a Video: Muse - Uprising (Special Effects: Humble TV, Sam Stephens)
Best Art Direction in a Video: Florence and The Machine - Dog Days Are Over (Art Directors: Louise Corcoran & Aldene Johnson)
Best Editing in a Video: Lady Gaga - Bad Romance (Editor: Jarrett Fijal)
Best Cinematography in a Video: Jay-Z and Alica Keys - Empire State of Mind (Director of Photography: John Perez)
MTV Tr3s Latino Artist of the Year: Aventura

Total Wins
Lady Gaga - 8 (7 for Bad Romance, 1 shared with Beyonce for Telephone)
Eminem - 2 (2 for Not Afraid)
30 Seconds to Mars - 1 (for Kings and Queens)
Beyonce - 1 (Shared with Lady Gaga for Telephone)
Florence and The Machine - 1 (for Dog Days Are Over)
Jay-Z & Alicia Keys - 1 (for Empire State of Mind)
Justin Bieber - 1 (for Baby)
Muse - 1 (for Uprising)
The Black Keys - 1 (for Tighten Up)

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